Core Performance - Online Fitness Community

Core Performance is a site targeted at the fitness conscious amateur athlete looking to improve by using Core Performance’s personalized online workout and nutrition programs.

As a means to attract, engage and retain customers to its site, Core Performance wanted to build a customized community where the amateur athlete looking to improve could interact with the Core Performance staff and with each other. The challenge was to ensure that the site was compelling enough to draw the user in, as well as easy and intuitive to use to motivate the users to share their trials and tribulations and seek solutions from the community as they used the program to achieve their fitness goals.

• OpenCrowd closely collaborated with the client to understand the site’s business objectives and unique requirements, and helped prioritized and scope out the project deliverables to meet the time and budget constraints.
• In a short span of 8 weeks we crafted a customized solution using the Jive Clearspace Community platform, applying Core Performance’s branding and enabling users to easily engage each other in discussions, share documents, answer questions, create social groups, stay current through RSS feeds and email notifications and other social network sites such as Facebook, Twitter and YouTube.

Core Performance was able to launch its site with the community features which were an integral component of its customer acquisition and retention strategy, under a tight deadline.