International Investment Bank - Prime Brokerage Application

A premier international investment bank had a 10 year-old, high performance, cross asset class client trading application. More than 15 different asset classes can be traded on their high volume, low latency platform.

Over the years as more asset classes have been built on the platform, the user design has become inconsistent. Maintenance has increased as different development groups have copied and modified once common components. The bank recognized the need to begin introducing new advanced features into the interface and begin standardizing on newer toolkits.

• Working with our client, OpenCrowd created a new vision for the trading user interface featuring a highly user customizable component framework and interface standards to apply across all asset classes.
• The new design featured the ability for users to assemble their own trading screens and customize interaction of components.
• We worked directly with traders to understand user needs and observe their trading flows within their complex, high paced work environment.
• A new set of styles was defined to be applied across all asset classes that created a more consistent cross product experience and reflected our client’s updated branding.
• OpenCrowd assessed the feasibility of refactoring the existing application into sets of components.
• Our team built the frameworks to support user customization and implemented the new features in one of their highest volume asset classes.

• Our client has been able to reassert themselves as a technology leader in a fiercely competitive marketplace.
• Users are able to customize their components and windows to better take advantage of the 6-8 monitors traders typically use.
• The new consistent interface improves the opportunity to promote cross product trading to traders.